The Stone Twins

Instantaneous Information

A’DAM&Co.

Client: A’DAM Six Senses (2015-2016)
Part of the founding team, responsible for devising the vision document and visual/verbal identity of A’DAM&Co. (the private members’ club for people in the creative industries, located in the A’DAM Toren).

A’DAM&Co. - Creative Members’ Club - Brand Identity & Consultancy: The Stone Twins - Interior Design: Tank

A’DAM&Co. - Creative Members’ Club - Brand Identity & Consultancy: The Stone Twins - Interior Design: Tank

A’DAM&Co. - Creative Members’ Club - Brand Identity & Consultancy: The Stone Twins - Interior Design: Tank

The Stone Twins also designed two signature elements of the stunning interior. Interconnecting ampersands (to signify collaboration) form a circular pattern on the carpet that circuits three-quarters of the club (approximately 44m). Added to this, are swarms of ants heading towards the bar area. Ants are a metaphor for working together - and a reference to ’80s pop icons Adam and the Ants.

For the entrance of A’DAM&Co., The Stone Twins created a parody of the famed NASA Pioneer plaque, which was intended to be a pictorial message from mankind to extraterrestrial life. The A’DAM&Co. version welcomes those extraterrestrials from the worlds of creativity.

As part of the brand strategy, The Stone Twins wrote and designed a limited edition book for prospective members of A’DAM&Co. The book introduces the philosophy behind the new club, as well as serving up a collection of inspirational quotes & creative prompts. The use of the ‘&’ in the brand name & all copywriting helps to convey the concepts of collaboration, community & inclusivity. 1&1 = 3.

Vision Document & Brand Identity: The Stone Twins
Interior Design: TANK
Carpet Design & Entrance Plaque: The Stone Twins
Book Copywriting & Design: The Stone Twins
Photos: Teo Krijgsman