For the entrance of A’DAM&Co., The Stone Twins created a parody of the famed NASA Pioneer plaque, which was intended to be a pictorial message from mankind to extraterrestrial life. The A’DAM&Co. version welcomes those extraterrestrials from the worlds of creativity.
As part of the brand strategy, The Stone Twins wrote and designed a limited edition book for prospective members of A’DAM&Co. The book introduces the philosophy behind the new club, as well as serving up a collection of inspirational quotes & creative prompts. The use of the ‘&’ in the brand name & all copywriting helps to convey the concepts of collaboration, community & inclusivity. 1&1 = 3.
Vision Document & Brand Identity: The Stone Twins
Interior Design: TANK
Carpet Design & Entrance Plaque: The Stone Twins
Book Copywriting & Design: The Stone Twins
Photos: Teo Krijgsman