The Stone Twins

Instantaneous Information

ASICS ‘What’s a Left without a Right?’

Client: Amsterdam Worldwide / ASICS (2009)
Creation-direction and copy for the ASICS global ad campaign “What’s a Left without a Right?”. The print ads explore unique pairings and relationships, that together create something more than the sum of their two parts.

The ‘Left and Right’ campaign is a celebration of the philosophy at the heart of the ASICS brand, the idea that when mind and body come together they create a more balanced whole. Different illustrators brought the concept to life in all print and retail collateral.

Credits
Agency: AmsterdamWorldwide
Creative Directors: Richard Gorodecky & Andrew Watson
Art Direction & Copy: The Stone Twins
Shown illustrators:
Brian Coldrick (East & West)
Johan Kleinjan (Adam & Eve)
Rhonald Blommestijn (Art & Science)
The Stone Twins (Up & Down)