The Stone Twins

Instantaneous Information

BMW Unstoppable

Client: 180 Amsterdam (2007)
Design language and brand narrative of the BMW Motorrad global advertising campaign ‘Unstoppable’. This poster celebrates the contrasting features of two bikes from the popular GS Enduro line: the F 800 GS (an off-road specialist) and the F 650 GS (ideal for city cruising).

As motorbikes don’t have a glove compartment, publications were devised so that bikers can put them in their jackets. The ‘Mind Maps’ were created as folded pull-outs to reflect the spirit of adventure associated with BMW bikers. The series won a Gold for Design at the Clio Awards 2008. Vrooooom.

Agency: 180 Amsterdam
Creative Direction: Sean Thompson
Art Direction & Design: Garech Stone