The Stone Twins

Instantaneous Information

Design Academy Eindhoven

Client: Design Academy Eindhoven (2010)
Visual identity for Design Academy Eindhoven, one of the world’s foremost design schools. Staff and students are encouraged to customise the logo (a bold graphic E for Eindhoven) with different messaging in order to convey the academy’s inclusive, progressive and dynamic nature.

 

 

Design Academy Eindhoven - Brand Identity: The Stone Twins

 

 

Design Academy Eindhoven - Brand Identity: The Stone Twins

Design Academy Eindhoven - Brand Identity: The Stone Twins

Design Academy Eindhoven - Brand Identity: The Stone Twins



 

Design Academy Eindhoven at ‘de Salone del Mobile’ Milan and Sotheby’s London.Design Academy Eindhoven at ‘de Salone del Mobile’ Milan and Sotheby’s London.Design Academy Eindhoven at ‘de Salone del Mobile’ Milan and Sotheby’s London.Design Academy Eindhoven at ‘de Salone del Mobile’ Milan and Sotheby’s London.

 

Design Academy Eindhoven Website

 

By hand writing the words ‘Design Academy Eindhoven’ within the three blank bars, there are infinite permutations of the logo. Users are also encouraged to employ different three-word phrases depending on context, for example: Kiss the Future, Dare to Dream or Nothing is True.

More info
Bachelor Magazine
Summary Annual Report 2009
Brand Launch Films

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The visual identity of Design Academy Eindhoven won a D&AD ‘Wood Pencil’ in 2011. It was also shortlisted in the Dutch Corporate Identity Prize 2011 (Nederlandse Huisstijlprijs).

Credits
Photography: Åsmund Sollihøgda, Russel Kleyn, Claus Lehmann
Handwriting: Chaim Becker, Rob Willems and Iskander van Wagtendonk, and others.
 

PLEASE NOTE: The Stone Twins are no longer engaged with the DAE Brand. In fact, the misappropriation of their brand strategy and the absence of a true brand guardian have led to inconsistencies in the current brand implementation.

Design Academy Eindhoven Graduation 2013, Design Academy Eindhoven Graduation 2014, Design Academy Eindhoven Self Unself, Design Academy Eindhoven Sense Nonsense, The Stone Twins