The Stone Twins

Instantaneous Information

FIFA 10

Client: Wieden+Kennedy / EA Sports (2009)
We devised the creative concept for the FIFA 10 global print campaign ‘How big can football get?’. A never-ending line up of ordinary gamers with some of the best football players in the world highlights the videogame’s new feature: an option where users can play as themselves by creating their own Game Face avatar.

Credits
Agency: Wieden+Kennedy Amsterdam
Creative Directors: Edu Pou & Joakim Borgström
Art Directors: Barney Hobson & The Stone Twins
Copywriter: Rick Chant
Client: EA Sports