The Stone Twins

Instantaneous Information

Hello, I’m A’DAM

Client: A’DAM Toren (2014)
Building wrap to announce A’DAM, the new name of the former Shell Tower in Amsterdam. The vivid design and arresting typography features the titles of many iconic songs to reflect the core-business of the developers (AIR, ID&T + MassiveMusic), and their ambition to transform the tower into an epicentre for the music/creative community.

A’DAM Toren - From the Ferry at Amsterdam CS

The A’DAM brand and style of communications goes against the convention of property branding. For the launch campaign, a gigantic building wrap featuring the titles of many iconic tracks adorned the façade of the tower for nearly nine months. The banners not only became a new cultural landmark – but helped to firmly establish the A’DAM brand in the public consciousness. In addition, seemingly ordinary items like the construction site hoarding and hard hats have all been remixed with witty and colourful creative ideas.

For more information about the A’DAM Brand Identity please visit here.

The A’DAM building wrap won an acclaimed D&AD Pencil and a European Design Award in 2015.

Client: A’DAM Toren (Duncan Stutterheim, Sander Groet, Hans Brouwer and Lingotto)
Creative Direction, Brand Strategy, Copy and Design: The Stone Twins
Banner Print, Installation + Video: M2 Printing
Photography: Marc Driessen, Ivica Drusany