180 Amsterdam / Replay (2014)
Brand identity for Hyperflex: a revolutionary new stretch denim by Replay. Central to the identity is a dynamic logotype in which the ascenders and descenders of the letterforms extend, or stretch, just like the jeans.
The Stone Twins were briefed with amplifying the category-transforming nature of this innovative new denim. Check out the sexy campaign by 180 Amsterdam - featuring Neymar Jr, Piqué, Luis Suárez, Iniesta, Rakitic and someone called Alessandra Ambrosio - which shows a series of tests designed to highlight the Hyperflex’s elasticity.