For the campaign launch, the Wednesday edition of the Metro newspaper was changed to a special ‘Woonsdag’ - or living day - version. Woonsdag transformed IKEA’s slowest day into one of its busiest. Initially planned for just 10 weeks, the campaign was extended for a further two years. If that was due to the bargains on offer or the specially commissioned Woonsdag song, we’ll never know.
Client: Strawberry Frog Amsterdam / IKEA Nederland
Creative: The Stone Twins