The Stone Twins

Instantaneous Information


Client: MassiveMusic (2001-)
Brand strategy and visual/verbal identity of MassiveMusic, a music agency with offices in Amsterdam, London, New York, Los Angeles and Shanghai. It’s not just the bold graphic styling, but the witty, irreverent and engaging copywriting that forms the basis of the brand concept.


Bespoke illustrations of each MassiveMusic employee combined with a listing of their musical tastes help to convey MM as an agency of passionate, talented and fun people. Indeed, it is this sense of story-telling and emotional engagement that lies at the heart of this pioneering brand identity.

Please view the MassiveMusic Brand Identity Guidelines, or simply visit the MassiveMusic website, for a more complete overview.

MassiveMusic London - Window Installation by Moritz Waldemeyer

The MassiveMusic Brand Identity was awarded a D&AD Pencil in 2001 - and was shortlisted in the prestigious ‘Nederlandse Huisstijlprijs 2001’ (Dutch Corporate Identity Prize).

Note: The MassiveMusic squiggle logo was inspired by the curls of Hans Brouwer, CEO and Founder of MassiveMusic.

Brand Strategy, Design & Text: The Stone Twins