Bespoke illustrations of each MassiveMusic employee combined with a listing of their musical tastes help to convey MM as an agency of passionate, talented and fun people. Indeed, it is this sense of story-telling and emotional engagement that lies at the heart of this pioneering brand identity.
Please view the MassiveMusic Brand Identity Guidelines for a more complete overview.
The MassiveMusic Brand Identity was awarded a D&AD Pencil in 2001 - and was shortlisted in the prestigious ‘Nederlandse Huisstijlprijs 2001’ (Dutch Corporate Identity Prize).
Note: The MassiveMusic squiggle logo was inspired by the curls of Hans Brouwer, Founder & CEO of MassiveMusic.
Brand Strategy, Design & Text: The Stone Twins