‘Enrich Yourself’, the brand promise devised by The Stone Twins, conveys both the high-end shopping experience of the P.C. Hooftstraat and the intellectual/cultural nourishment served by the three world-class museums. This thinking was further developed for the witty 6-Sheet/Abri Poster campaign that links leading figures of art/culture with iconic names in fashion. In addition, the XL Hopscotch activation brought an XL smile to the normally staid P.C. Hooftstraat.