The Stone Twins

Instantaneous Information

Museum Quarter

Client: BIZ Museum Quarter (2016)
Brand identity and campaign for Museum Quarter Amsterdam, a neighbourhood that’s home to some of the world’s most important museums (the Stedelijk, Van Gogh Museum, Rijksmuseum) and the exclusive shopping street P.C. Hooftstraat.

Museum Quarter Amsterdam - Campaign ‘Enrich Yourself’ and Brand Identity: The Stone Twins

Museum Quarter Amsterdam - Campaign ‘Enrich Yourself’ and Brand Identity: The Stone Twins

Museum Quarter Amsterdam - Campaign ‘Enrich Yourself’ and Brand Identity: The Stone Twins

Museum Quarter Amsterdam - Campaign ‘Enrich Yourself’ and Brand Identity: The Stone Twins

Museum Quarter Amsterdam - Campaign ‘Enrich Yourself’ and Brand Identity: The Stone Twins

‘Enrich Yourself’, the brand promise devised by The Stone Twins, conveys both the high-end shopping experience of the P.C. Hooftstraat and the intellectual/cultural nourishment served by the three world-class museums. This thinking was further developed for the witty 6-Sheet/Abri Poster campaign that links leading figures of art/culture with iconic names in fashion. In addition, the XL Hopscotch activation brought an XL smile to the normally staid P.C. Hooftstraat.

Museum Quarter Amsterdam - Campaign ‘Enrich Yourself’ and Brand Identity: The Stone Twins

Museum Quarter Website
For further insight, please read this nice Adformatie interview.

Client: BIZ Museum Quarter (Martijn Verdult)
Campaign & Brand Identity: The Stone Twins
Strategy & Project Management: Kleijn Festival (Jacqueline Kleijn & Josine Hendriksen)
Website: This Page Amsterdam
Activation (Production): New Amsterdam
Photography: Jeroen Hofman