The text on each application can only be read when the page is tilted at an extreme angle. Different slogans are scripted in circus and sound lingo, for example: “The Greatest Sound Studio on Earth featuring Kees and his Amazing Twiddling Knobs”, “The Stupendous Standing Waves” and “Death-Defying Audio Acts, Astounding Acoustics, Gravity Defying Balancing and Hilarious Voiceovers!”. The multitude of colour combinations extends the playfulness of the identity.
SoundCircus was crowned ‘Best Corporate Identity’ at the Dutch Design Awards 2008. It also won a D&AD ‘Wood Pencil’ in 2008.