The Stone Twins

Instantaneous Information

Usual Suspects

Client: Usual Suspects (2008)
Visual identity for an event and brand activation agency. The logotype is inspired by their colourful name, and hints at disguise and deception by concealing ‘Usual Suspects’ within a series of initials U and S. The resulting typographic pattern is brought to life on adhesive tape, which forms the cornerstone of the brand image.

Usual Suspects - Photo: Krijn van Noordwijk

Usual Suspects - Photo: Krijn van Noordwijk

Usual Suspects - Photo: Krijn van Noordwijk

Usual Suspects - Photo: Krijn van Noordwijk

Usual Suspects - Photo: Krijn van Noordwijk

Usual Suspects - Photo: Krijn van Noordwijk

The brand narrative is further developed through a series of moody portraits where all staff members are bound and gagged. The photos by Krijn van Noordwijk are employed on communication and campaign items.